Matt and another longtime friend and colleague, Aaron Tanner (melodicvirtue.com) have won numerous awards for their branding and design work for Tin Man Brewing Company. I have to say, I truly love the beer. Their Alloy IPA is one of my all time favorites. When Matt asked if I would like to help make the Overlord can, I had to say yes. Its a robot. Its called overlord. Its beer. All winners in my book.
Here are two of the half dozen sketches that I started with. I recreated it in Adobe Illustrator using a scan of the sketch that Matt and I felt worked best with the can's vertical constraints. These are tall ones! Once I had a good start on it I sent it to Matt who worked on it a bit and then returned it. Back and forth it went several times till we felt we had it. I have always enjoyed working with Matt on creative projects like these. The next flavor may still be under and NDA but I can say it is already off to the printers and I can wait to see it. Matt and both feel its better than the first.
If your in Evansville, stop by Tin Man and give their food and beer a try. Don't forget to say hi to the life sized robot too.
Now, time to open one of these fellas up… Cheers!
No comments:
Post a Comment